SUSTAINABILITY

Eco-friendly materials

At iff, our design process starts with sourcing eco-friendly yet beautiful materials made of natural fibers such as cotton, linen, and silk to reduce our environmental impact. We carefully select fabrics not only for their sustainability but also for their texture, durability, and timeless elegance, ensuring that each piece feels as good as it looks. By choosing responsibly grown and harvested fibers, we minimize waste, conserve resources, and support ethical farming practices.

Reduced waste

We also focus on minimising waste through production by carefully selecting the styles that move into final production and limiting the total quantities we create in order to reduce dead stock. Each collection is designed with longevity in mind, prioritising timeless silhouettes and versatile pieces over short-lived trends, so that our garments remain relevant season after season. By producing mindfully and in smaller runs, we not only conserve resources but also encourage a slower, more thoughtful approach to fashion—one that values quality over excess and respects both the environment and the people behind every piece. Our commitment extends beyond the product itself; it is about creating fashion that minimizes harm, preserves resources, and inspires a more conscious way of living.

CONSCIOUS CONSUMERISM

Slow fashion

We encourage slow fashion by moving away from fast fashion and towards a more mindful approach to consumption. We believe in creating garments that are designed to last, prioritizing quality, timeless design, and sustainable materials over fleeting trends. By fostering thoughtful purchasing habits, we invite our customers to value longevity, versatility, and craftsmanship, turning each piece into a meaningful investment rather than a disposable commodity. Our mission is to inspire a shift in perspective—where clothing is cherished, cared for, and appreciated for both its beauty and its impact on people and the planet.

timeless design with Quality & durability

In each collection, we focus on classic, durable designs that transcend fleeting trends, reducing the need for frequent purchases and encouraging a more thoughtful approach to fashion. We invest in high-quality materials and meticulous craftsmanship to ensure that every piece stands the test of time, offering both enduring style and functionality. By prioritizing longevity and resilience, we help minimize waste, decrease the environmental impact of clothing production, and foster a culture of mindful consumption where garments are valued, cared for, and cherished rather than quickly discarded.

SOCIAL RESPONSIBILITY

Ethical sourcing

At iff, we focus on sourcing materials and manufacturing products in a way that is socially responsible and supports local communities. Every piece we create begins with thoughtful material selection—prioritizing natural, sustainable fibers and working with trusted partners who share our values. By collaborating with local artisans and manufacturers, we not only ensure fair labor practices but also help preserve traditional skills and strengthen community economies.

Empowering workers

We are committed to ensuring fair wages, safe working conditions, and opportunities for advancement for our employees and those within our supply chains, and we go beyond compliance by building long-term, respectful relationships that prioritize human dignity and well-being. Through investments in training, capacity building, and community initiatives, we empower individuals not just to work, but to thrive. Rooted in transparency, care, and respect for both people and the planet, our approach champions equity and inclusivity across every stage of production, creating a supply chain that uplifts people, protects their rights, and contributes to a more sustainable and just industry—so that what you wear feels as good as it looks.

INNOVATION and QUALITY

Craftsmanship

At iff, we design each collection by embracing traditional craftsmanship and meticulous attention to detail, creating products that are built to last. Every stitch, cut, and finish is considered with care, reflecting the artistry of skilled makers and honoring time-honored techniques. By combining this craftsmanship with modern design sensibilities, we create garments that balance durability with beauty, offering timeless pieces that remain relevant well beyond a single season. This dedication to quality ensures that our products are not only long-lasting but also carry a story of integrity, heritage, and respect for the people and processes behind them.

Technology and design

Meanwhile, we are also incorporating technology such as 3D CLO in our design process to improve design, production, and customer experience. By using advanced digital tools, we can visualize garments with greater precision, experiment with shapes and textures more efficiently, and reduce the need for physical samples, minimizing waste. This technology streamlines our workflow, shortens development time, and creates a more sustainable production cycle, while providing customers with accurate representations of fit and design, enhancing transparency and confidence in every piece they choose.