OUR STORY

Founded in 2024, iff the label is a premium ready-to-wear womenswear label, based in Sydney.

Celebrated for its devotion to exceptional quality, precise tailoring, and flawless finish, the brand breathes new life into classic silhouettes and wardrobe staples, reinterpreting them through a vintage-inspired yet modern, visionary lens. Every garment is crafted with painstaking attention to detail and thoughtful design, embodying both enduring style and lasting presence—a testament to the artistry, care, and intention woven into each creation.

BRAND INSPIRATION

In logic, “iff” means if and only if: a condition that is both necessary and sufficient. 

The brand was born from the idea that clothing should never be compromise — no half-measures, no “almost.” Every piece is created with the belief:

• Iff it’s sustainably sourced.

• Iff it’s timeless in design.

• Iff it makes you feel confident.

At iff, we design with intention — only if it feels right, only if it empowers, only if it reflects who you are. Inspired by the idea of “if and only if,” we create timeless pieces made with care, designed to adapt to you — not the other way around. No pressure, no compromise — just clothing that makes space for you to choose.

ACKNOWLEDGEMENT OF COUNTRY

We acknowledge the Traditional Custodians of the lands on which we work and create. We pay our deepest respects to Elders past and present, and recognise their enduring connection to land, waters, and culture. We honour the rich traditions of storytelling, artistry, and craftsmanship that have existed on this Country for thousands of years, and we are committed to walking respectfully alongside Aboriginal and Torres Strait Islander communities today and into the future.